I love this saying, because it makes it seem so darn easy! I honestly wonder how this expression came to exist?
Unfortunately I could not find out how this expression came into existence but I am guessing it went something like this.
One upon a time, there were two stoners siting around a fire pit in the middle of a deep business conversation.
"Yeah dude, look look... I SAID LOOK! You want to make it on social media? It's EASY! Just create content [pause for dramatic effect] and put it on social media. You hear me? Content is fire and social media is gasoline! Get it?"
And thus, the creation of the expression, "Content is fire and social media is gasoline" came into existence.
In truth, there is so much more to it than simply creating content and putting it on social media. If it was that easy, we would all be having this conversation with a cup of tea in our helicopters right now.
So what must we do, to find success on social media? To grow our business and take it to the next level? Well, we are about to find out...